How to Hold Buzz-Worthy
Meetings & Events

More than any other request, we at Amplify hear from corporations and associations seeking speakers and entertainers who will be a key force in driving registration TO and buzz ABOUT their events.

After all, event planners have a great deal riding on the success and size of an event…and speakers play a big role in event promotion. For the vast majority of events, speakers' reputations and material are a major factor in the perception and popularity of events.

The right speaker, business expert or comedian can incent, excite and entice registrants to spend time and money on your event…can serve as the perfect feel-good solution to honor attendees at an awards banquet…and, after sales events, can beef up your company's bottom line.

Speaker/headliner ideas include:

• A buzz worthy business expert who knows your industry-and yet is enough of a generalist to bring a fresh perspective
• A well-known, or even a regionally known, corporate comedian. This is an especially popular choice for organizations in the Pacific Northwest, who call upon iconic comedians from the buzz-worthy show, Almost Live!.
• More and more, organizations are turning up the volume on creativity and uniqueness by commissioning a one-of-a-kind song written and performed live just for their organization, or for a specific subset of attendees. This is an experience few will ever forget.
• A record-setting man athlete. Mountaineers are an especially common choice (such as Sue Ershler, Jim Whittaker, Ed Viesturs, and John Amatt)

Additional Planning Points:

• How to best "nail it"? Whenever possible, survey attendees or prospective attendees well in advance to get their input on who rises to the top of their wish lists. Who would they most be driven to experience live and in person?
• What sponsorship dollars may be available to you to help fund a speaker, in exchange for solid exposure for the sponsor? Some speakers, comedians in particular, will even incorporate into their program customized material or humor about the sponsor to make it even more worth their investment.
• Remember to always ask: What do you want your attendees to think or feel after the speaker has presented? The answer to this question inevitably sheds critical light on the type of speaker you are seeking, and will save you time in your selection process.
• What would an overall event home run look like?
• If you've set a theme, ensure that the speaker's credentials, values and topics align well with that theme—and you'll get more bang for your buck.
• If you choose or plan to choose a speaker who has authored a book, consider incenting attendees further by offering a free or discounted copy of the book if they register early ("The first 50 Early Bird registrants receive a SIGNED copy of our speaker's book!")
• Plan to include information about the headlining speaker in ALL your promotional materials—printed, electronic, and verbal.
• Ensure your organization's values and mission align well with that of your talent to provide continuity and more promotional punch

Amplify works hand in glove with our clients to ensure your speakers get you where you want to go. Our strategic process gets to the core reasons for bringing in speakers…and our thorough, methodical selection process means you streamline your choices and have the opportunity to select only the very best who fit your parameters.

Call Amplify for a complimentary consultation
about your event:
206-784-7315; 866-663-5132

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