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Keith Ferrazzi

Keith Ferrazzi
Best-selling author: Who's Got your Back and Never Eat Alone

The world's foremost expert on relationship development, Ferrazzi delivers the message we most need in difficult times. His wisdom is NOT self help-it's Let Others Help. 


We know you need to maximize the value of every cent spent on your event. That's why Keith Ferrazzi's keynote presentations involve much more than a great speech.

He has created a formula that significantly boosts audience interactivity and value by creating sustainable relationships that serve the audience well beyond the event. This includes:

Pre event Prep...The Conference Comando handbook gives your group a practical and tactical set of directions on how to maximize your event.

Impactful keynote: includes built in audience interaction

Greenlight group sessions: everyone walks out of the event having one another's backs and moving on to reaching their most "impossible" goals.


Ferrazzi's the author of Who's Got Your Back, the #1 New York Times, Wall Street Journal, and Amazon bestseller. Keith transformed professional networking with his first book, the bestselling Never Eat Alone, sharing secrets of his impressive climb to the top: deep generosity, powerful marketing acumen, and a remarkable ability to connect with others. Never Eat Alone has been recognized by Forbes as one of "the best business books" annually since 2005.

Ferrazzi is widely regarded as a thought leader who deeply understands your business and the broader marketplace in which it operates...Executive conferences, Fortune 500 companies, and Ivy League schools have all learned from Keith's expertise in sales, marketing, relationships, career development and leadership. 

Some of Ferrazzi's clients include:  Microsoft, Apple, Oracle, Avon, SHRM, Aramark, Kraft, IMS Health, Rogers Media, Aon, Mars, Citigroup, Ernst & Young, Siemens, Sun Microsystems, Wharton, Northwestern Mutual Financial Network, US Bank, 20th Century Fox, Fortune, Hyatt, Morgan Stanley, American Express, Bank of America & IBM.

"I have never seen a speaker put so much energy and so much heart into the role. By the end of a two-day conference not only did we all know Keith but we also knew each other better because of his coaching and coaxing on personal networking while at the event." -Chairman & CEO, IDEO

WHO'S GOT YOUR BACK: The Breakthrough Program to Build Deep, Trusting Relationships That Create Success - and Won't Let You Fail adapts the methodologies found in the world's most successful behavioral change programs - from exclusive entrepreneurial and executive peer support forums to Weight Watchers and twelve-step groups - to provide people with a do- it-yourself blueprint for creating the kind of relationships and support structure that separate the truly great from the merely good.

In service of everyone from administrative assistants to CEOs, the book guides readers to create "lifeline relationships" with colleagues, professional contacts, and friends who can offer the guidance, encouragement, and accountability needed to succeed at daily objectives and long-term goals.

As founder and CEO of the consulting, training, and research firm Ferrazzi Greenlight (www.ferrazzigreenlight.com), Ferrazzi counsels the world's top enterprises on how to dramatically accelerate the development of business relationships to drive sales, spark innovation, and create team cohesion. He is a thought leader and advocate for corporate citizenship, rallying executives around initiatives to improve healthcare and education nationwide.

His annual Big Task Weekend event brings together key executives from companies such as Kaiser Permanente, Safeway, and Mars to draft innovative partnerships to improve American health and wellness.

"Many thanks for an incredibly moving and meaningful presentation!" -President & CEO Scarborough Research Annual Sales Meeting

Ferrazzi has authored numerous articles for leading business and consumer publications, including Forbes, Inc., Fast Company, The Wall Street Journal, the Harvard Business Review, and Reader's Digest, and has appeared on The Today Show, Good Morning America, CNBC, Larry King, and other national TV. He has been named a "Global Leader of Tomorrow" by the World Economic Forum and one of the most creative Americans in Richard Wurman's Who's Really Who. Ferrazzi's extraordinary rise to prominence has even inspired a Stanford Business School case study.

Ferrazzi was previously Chief Marketing Officer at Starwood Hotels, where he oversaw marketing activities for global brands including Sheraton, Westin, The Luxury Collection, St. Regis, and W Hotels. Ferrazzi also served as Chief Marketing Officer for Deloitte Consulting, a leading global management consulting firm, where he developed and managed the industry's first globally integrated marketing organization. His creative strategy drove Deloitte's "Consulting" brand recognition from the lowest in the industry to a top spot, spurring the highest featured growth rate in the industry.

Ferrazzi serves on the Yale University Board of Alumni Governors and the Board of Trustees of the Kiski School, and is also a Fellow of the Berkeley College at Yale.

"Keith was excellent, in fact, we're looking to Keith to do a series for our advisors." -Vice President, Financial Advisors Training Merrill Lynch Business Financial Services

Ferrazzi's Keynotes include

Who's Got Your Back

Give your associates a strong sense of security and purpose in unstable times with Keith Ferrazzi's Who's Got Your Back keynote. His message: Everything we need to succeed is in our grasp. It's the people around us. Not just family and friends - the people we work with.

In a time of cutbacks and layoffs, your organization needs this message more than ever to bond together, build resolve, and emerge from the crisis even stronger.

Creating deep community bonds among employees, what Ferrazzi calls "lifeline relationships," is an incredibly effective instrument for continuing change and growth in the workplace - the kind that translates to bottom-line impact.

Ferrazzi presents a vital lesson for leaders: by increasing engagement among their teams, they'll enhance productivity, innovation, and growth. Research tells us that strong socials bonds drive high-performance teams, and that employee engagement - highly correlated with the depth of workplace relationships in Gallup studies - has direct impact on both revenue and profitability.

The problem is, individuals often lack the skills, and the permission, to tap their work-based support structure. While serving corporate leadership teams, sales forces, and other organizations, Ferrazzi developed the mind-sets and the methodology to do exactly that.

This is more than a feel-good message.

Ferrazzi's keynote provides an interactive, transformative experience for sustainable change in your organization. In the first part of the 60-minute talk, he and a senior leader from your company introduce the talk together. Then Keith leads participants through a series of exercises to shift their mindsets from isolation to connection.

This creates the foundation for two powerful tools for workplace excellence: candor and accountability, the keys to identifying problems, developing creative solutions, and then sticking to plans for follow through.

Ferrazzi then introduces the Who's Got Your Back roadmap for building and creating a core group of lifeline relationships, including:

  • A process to identify and strengthen bonds with lifeline candidates - those who have the potential to "get it and care"
  • A team-based format for refining goals and workplans
  • Tools to identify and overcome career-crippling bad habits
  • Keys to sustaining a commitment to excellence and growth over time

This keynote resonates throughout an organization for months to come - particularly when supported by the book as a resource. Your employees will have the tools and the motivation they need to enact the program for lasting impact on the vitality of your organization.

Relationship Selling in a Downturn Market

A seismic shift is under way. Our society is moving from an economy driven by large, top-down institutions to an economy driven by passionate individuals, empowered by technology, quickly coming together to form ad hoc tribes capable of tackling all kinds of projects. Everywhere you look, you can see groups coalescing around shared interests - working together, effecting change, taking action. From administrative assistants to CEO's, we all need a trusted team. We need to create lifeline relationships with people who offer guidance, encouragement and accountability. This talk focuses on the necessity of forming deep bonds with a few key people who provide candid feedback and support to guide our day-to-day actions and fulfill our long-term goals and:

  • How to develop a mutual support system
  • How to utilize mutual support in your professional and personal life to create greater success for you and others
  • How to create a personal action plan for success using proven relationship strategies
  • Generosity and strong personal relationships with your clients make you indispensable, even when everyone's cutting corners.
  • Keith offers a specific process for teams to achieve real peer to peer support that drives revenue, success and innovative solutions in our current economy.
  • He provides a roadmap for creating an environment of mutual respect and direct honest communication through Team Goal Definition & Alignment; and having a strong support team increases employee retention and shareholder value.

Additional programs available.

Travels from: LA

For more information or to book Keith Ferrazzi for your event, click here.

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